Your support goes a long way
Dreams are universal. Opportunity is not. By lending as little as $25, you can help Women of Color in Underserved Communities in the US and around the world create opportunity for themselves and their families.
What differentiates JIVINITI from others in the same space?
Women of Color in Underserved Communities are barely represented in research - clinical or consumer - and are not represented in Plant-Based Consumer Research at all. This is because most plant-based entrepreneurs choose to focus on those consumers who can pay a premium for vegan / 'healthy plant based' alternatives - food, beverages, personal care & hygiene, education, awareness and communications development. JIVINITI is a one of its kind qualitative "Ethnographic Research" program focused on women of color across the US who live in food deserts, suffer acute structural inequalities and are most vulnerable to zoonotic pandemics and climate change. This research will explore a gamut of topics - food choices, impact of environmental racism, influencer support for non-profit educational initiatives, plant based intervention design to help switch to nutrient-dense meals 'on-a-budget', demystify perceptions around "healthy food is for the wealthy' and inspire & nudge Creative Resilience and various modes of Therapeutic Expression (art, music, acting, play, journaling, cooking, gardening etc).
How effective are VIRSA's current programs?
Since our inception in 2017, The Virsa Foundation has impacted 200+ Artisan Families. Our culinary demonstrations and on-going relationship with the Handicraft Artisans in North Western India are a testimony to our impact on their physical and emotional wellbeing as well as economic empowerment. Please see the story of an elderly artisan here:
Do we have any impact stories that are amazing?
In addition to the Short Films here, please do check out our Artisan Blog
How can someone get involved right now?
The easiest way to get involved is to DONATE
Spreading the word about the JIVINITI research program on your social media
If you'd like to donate your own talent and time, please do fill out the volunteer form below
For speaking engagements with our Founder and/or Research Team, please write to us at: ask@thevirsafoundation.org
For questions on organizational sponsorships and partnerships, please write to ask@thevirsafoundation.org
Donations via ZELLE can be made directly to help@thevirsafoundation.org